Blockchain technology and its underlying use cases are currently the “talk of the town.” With each passing day, its popularity has grown, especially since introducing cryptocurrencies such as Bitcoin and, more recently, Ethereum.
Everyone wants a piece of the action and wants to learn about and understand the technology heralded as the world’s future. Unfortunately, due to this technology’s technicalities, blockchain, despite being very popular and innovative, can be pretty challenging to understand.
Several blockchain-based startups have emerged over the years, but most of them have failed due to an inability to effectively communicate with their target audience and market their product. In this article, we will look at options to consider for your blockchain marketing needs, as well as the importance of blockchain marketing agencies.
The importance of blockchain marketing agencies
There is a massive misunderstanding between blockchain/crypto enthusiasts and communicating with their audience to develop an interest in their technology within the blockchain sector. Although technology is the foundation, it is difficult for founders to get their products and use cases across to the right audience without proper content marketing. This has had an impact on the development and growth of the blockchain industry.
To correct this and provide proper and effective content marketing that increases their chances of clearly communicating with the target audience, most blockchain founders collaborated with ‘non-blockchain’ marketing agencies and discovered another important issue. Suppose you are not in the industry or do not understand the concept of blockchain technology in general.
In that case, it is extremely difficult to talk about or market blockchain and its underlying use cases. Furthermore, because the blockchain sector was still in its early stages, most “marketing gurus” to whom blockchain startups outsourced had little idea how to talk about the technology or create content strategies that would help blockchain startups solve the communication problems that exist.
The blockchain community tinkered and came up with a long-term solution: the formation of blockchain marketing agencies, which were comprised of experts in marketing who decided to transition into the blockchain space. This was designed to promote the blockchain sector using their experience by developing marketing and content strategies to break down complex technical terms into simple, easy-to-understand terms.
The establishment of blockchain marketing agencies has proven to be very successful over the years and has been a critical factor in the rapid adoption of blockchain products. As with any industry, certain players in the blockchain marketing sector have stood out, and one prominent name for blockchain marketing campaigns is MediaX Agency.
Introducing MediaX Agency
MediaX, a leading blockchain marketing and PR agency in Delhi, India, was founded by Suvrangsu Das and has been in the blockchain sector for 4+ years, attesting to its expertise. MediaX agency has raised the bar in the blockchain marketing sector by providing premium marketing and public relations services that have assisted several blockchain startups in raising millions of dollars in funding and expand their user base.
This was achieved by curating effective content and marketing strategies that have proven to be effective in the blockchain sector time and again. MediaX has a global network, with access to over 200 journalists and a strong relationship with mainstream blockchain media outlets such as Tech Crunch, CoinDesk, and Bitcoin.com, to name a few.
The MediaX agency believes that “content is king,” which has carried over into the marketing campaigns they have completed for blockchain startups worldwide. As a leading public relations firm, they have gone on to win numerous awards and accolades in the blockchain sector for their contributions to the advancement of the blockchain sector.
- Press releases
- Content marketing
- Growth hacking
- Influencer marketing
- Crypto thought leadership, among others
In all honesty, blockchain can be challenging to explain to a beginner, making it difficult to effectively market your blockchain product if you are more on the tech side of things. However, with their simplified content and marketing strategies to expand your reach and close the communication gap between you and your prospective customers, leading PR agencies like MediaX have devised a solution for your marketing needs.
If you are looking for one of the best marketing and public relations firms with a team that understands how blockchain technology works, you can contact them through the channels listed below.